For the design of investment goods this means that the priority lay in the comprehensibility of the functionality. Based on this Scala Design considers all the relevant parameters to make a
targeted product success possible:
- Aesthetic message
- Product functionality, mechanics
- Ergonomics (MMI) and safety
- Originality through innovative design
- Appearance of quality
- Corporate identity and corporate product design
- Concerns from engineering and sales
- Quantity appropriate production methods